Artificial Intelligence (AI)
Hours of Operation (HTML)
Fall Library Hours
- Monday 8:00AM - 7:00PM
- Tuesday 8:00AM - 7:00PM
- Wednesday 8:00AM - 7:00PM
- Thursday 8:00AM - 7:00PM
- Friday 8:00AM - 4:30PM
- Saturday CLOSED
- Sunday CLOSED
Fall MakerSpace Hours
- Friday 10:00AM-4:00PM
- Saturday CLOSED
- Sunday CLOSED
Side Box
Hoopla is here!
- Sign up by creating an account using an email and password of your choice.
- Next, search for “OSU Institute of Technology” to choose as your library.
- Enter your CWID, including the "A", for the Card Number (Library PIN you can leave blank).
Journal of Marketing Education: Re-Imagining Marketing Education for Career Readiness in the GenAI Era
by Caitlin Cundiff on 2025-08-12T07:30:00-06:00 | 0 Comments"This research underscores the necessity of curriculum redesign to balance traditional marketing theories with contemporary GenAI technologies. Informants advocated for retaining foundational content while introducing stand-alone subjects focused on GenAI skills such as prompt engineering, creativity, and critical thinking. Embedding GenAI into existing subjects was also highlighted as a way to facilitate broader skill development linked to subject-specific knowledge. Immediate priorities for integration include digital strategy, content creation, and ideation, while foundational subjects such as consumer behavior and marketing fundamentals remain secondary in focus" (Mehmet, Papakosmas, et. al 2025, 181).
Add a Comment
Search this Blog
Recent Posts
British Journal of Educational Technology: From recorded to AI-generated instructional videos: A comparison of learning performance and experience
Adult Learning: GenAI-Infused Adult Learning in the Digital Era: A Conceptual Framework for Higher Education
Journal of Marketing Education: Re-Imagining Marketing Education for Career Readiness in the GenAI Era
Society & The Teaching of Psychology: Using Generative AI to Promote Psychological, Feedback, and Artificial Intelligence Literacies in Undergraduate Psychology
MIT News: Merging AI and underwater photography to reveal hidden ocean worlds
Subscribe
Enter your e-mail address to receive notifications of new posts by e-mail.
Archive
This post is closed for further discussion.
OKLAHOMA’S ONLY UNIVERSITY OF APPLIED TECHNOLOGY
Oklahoma State University Institute of Technology is a recognized leader in applied technology education and is known for world-class teaching facilities, partnerships with industry, and a nearly 100 percent career placement rate.
0 Comments.